Branding can be measured in multiple ways. The way we measure branding success is all in the watchful eye of our metrics. Today’s data is extremely useful in terms of analyzing behaviors online. Social Media tools such as Facebook and Googles ad manager provides thousands of data points that we can view with the click of a button. Our third party software takes this a step further. Things you can do to measure your branding success; directly ask your potential business partners and customer leads how they heard you. Use Google Analytics to check our branded keywords and how they grow weekly, monthly, etc. It’s a good way to measure branding efforts to see how many times people are typing your brand into the search engine. It sounds simple, but the best way of knowing if your branding efforts are working is to ask someone to say (or spell) the name of your company. If fellow business colleagues, industry insiders, or consumers can say or spell your company name correctly, then half of your battle is already won. Recognition is key to recall efforts.
“You know this when strangers recognize your logo or company during conversation.” Andy Karuza